Giskan Solotaroff & Anderson LLP (GSA) has been providing expert legal services since its founding in 2002. The firm specializes in a wide range of legal areas, including employment law, class actions, commercial litigation, consumer protection law, medical resident law, and sexual assault/abuse. Prior to collaborating with Visionary Media, GSA had made improvements to their website and worked with another advertising company on campaigns targeting employment law and commercial litigation.
IAA encountered several key challenges
with their SEO efforts
GSA faced significant challenges in effectively advertising for class action lawsuits, despite multiple efforts with various advertising agencies. Their specific challenge was finding plaintiffs for certain class action lawsuits. For this particular campaign, GSA aimed to identify plaintiffs for a class action lawsuit involving disadvantaged homeowners and predatory lending practices.
To address these challenges,
Visionary Media
implemented
a strategic PPC
advertising approach with
the following solutions
With a limited budget, we designed three distinct Google Ads search campaigns, each tailored to target specific demographics and locations relevant to the class action lawsuit.
Crafted compelling ad copy and engaging call-to actions to resonate with the target audience. We utilized targeted keywords related to predatory lending and disadvantaged homeowners to optimize ad relevance.
Each campaign focused on different states—New York, New Jersey, and Pennsylvania—to reach potential plaintiffs in these key areas.
Employed cost-effective bidding strategies to maximize the budget and ensure a high return on investment.
Monitored campaign performance regularly and made adjustments to improve effectiveness, including optimizing ad placements and refining targeting parameters.
Generated 209 conversions, with individuals reaching out to GSA through the ads.
Achieved a click-through rate (CTR) of 8.2%, indicating high engagement with the ads. The cost per click (CPC) was notably low at $1.03, reflecting efficient use of the advertising budget on a search campaign.
The successful outcome led GSA to continue partnering with Visionary Media for three additional class action lawsuits and refer us to other lawyers within their industry.
The PPC advertising campaign significantly enhanced GSA’s ability to find and engage potential
plaintiffs for their
class action lawsuit. The successful results,
including a high conversion rate and low CPC, demonstrated the
effectiveness of our targeted approach.
GSA’s continued collaboration with Visionary Media and referrals to other
legal professionals underscore the success of this campaign and our ability to deliver impactful
advertising
solutions.